Robust Tools for Finding Pre-Market Value.
In the world of online auto sales, the Internet marketing managers of dealerships must provide potential customers with excellent information about the vehicles. The difference between a sale and someone who clicks away may depend on nothing more than the quality of the photographs of the vehicle on the Web site, or it may hinge on the length and detail of the vehicle description. Liquid Motors Inc., a provider of comprehensive eBay Motors solutions and services, understands this better than anyone, and with the next generation of its software, the company gives dealerships everything they need to successfully manage Internet vehicle marketing.
With the launch of the new software, Liquid Motors expands its service offerings to include taking professional photos (20 to 30 photos per vehicle) for the entire dealer’s inventory, capturing vehicle information to improve the quality of the listings and printing and affixing window stickers. The new version of the software also provides support for all major vehicle Internet classified Web sites, including AutoTrader.com.com and Cars.com; listings on natural search sites such as GoogleBase; customized Dealer Websites; and an inventory plug-in or feed for any existing Dealer Websites.
“Potential online customers may not be able to kick the tires, but Liquid Motors software gives them the next best thing – an avalanche of detail and important information about the vehicles they’re viewing,” said Jason Toy, manager of Dealer Services at Liquid Motors. “With this software, dealerships really can take their online sales to the next level.”
Liquid Motors has expanded the competitive market data on current and completed Internet listings provided in the software to help dealers create more effective price listings that lead to increased page views and leads. In addition, the latest search engine optimization techniques are included in Web site and natural search listings to increase page ranking in the major search engines, such as Google and Yahoo!. The new software also includes a window sticker option that supports a variety of standard window sticker formats and supports custom window stickers.
“Liquid Motors’ products and services for eBay Motors have greatly improved our success on eBay Motors, and we look forward to expanding this success to our broader Internet marketing effort.” said Cory Byrd, Internet manager of Troy Aikman Ford.
# # #