Liquid Motors Launches Comprehensive Pricing Analysis Service for Auto Dealers

DALLAS – Nov. 19, 2007

Liquid Motors, a comprehensive Internet marketing solution provider for automobile dealers, announced today the release of their Pricing Analysis Service which allows auto dealers to quickly compare their vehicle pricing to the Internet marketplace. The Liquid Motors Pricing Analysis Service gives auto dealers the ability to easily identify vehicles that are not priced competitively.

"With over 80% of car buyers starting their search for a vehicle on the Internet, how car dealers price vehicles on the Internet is critical to the number of people that will find their vehicle and the number of people who will ultimately contact the dealership? said Michael Daseke, CEO and President for Liquid Motors. "Vehicle pricing affects rank in search results on most major classified sites and will affect a potential buyer's propensity to call the dealership after comparing the competition."

The service has the most accurate vehicle matching system on the market ensuring a comparison to similar vehicles. Auto dealers can quickly identify vehicles that are priced too high or too low, and the Service provides auto dealers the tools to re-price those vehicles in a single step for their entire inventory on a single screen. Since all used vehicles are different, this service allows auto dealers to drill-down to see the competing vehicles on the market including pictures to make sure pricing decisions are based on exact style vehicle, mileage banded and comparable equipment features. With this comprehensive view of the direct competition, auto dealers can ensure their pricing is competitive.

"The transparency the Internet has brought to vehicle pricing has given an advantage to the consumer." said Mark Burack, Executive Vice President of Sales for Liquid Motors. "The Liquid Motors Pricing Analysis Service provides the competitive response needed for auto dealers."

About Liquid Motors (
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
Jill Givens, Director of Marketing

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