Robust Tools for Finding Pre-Market Value.
Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, has enhanced its Pricing Analysis System and Vehicle Marketing Systems with the addition of Kelley Blue Book Retail and Wholesale Values. Kelley Blue Book is a leading provider of vehicle information to consumers and the industry. Dealers across the country subscribing to Liquid Motor's services now have the ability to incorporate Kelley Blue Book Retail Values into their eBay Motors and CraigsList vehicle listings.
"Effective pricing and disposal decisions have proven to improve sales results and the financial performance of automobile dealers" said Michael Daseke, president of Liquid Motors. "We are excited to extend are existing partnership with Kelley Blue Book to give our dealers a competitive advantage in this challenging market."
This new edition to Liquid Motors Pricing Analysis system allows dealers to utilize the Blue Book Wholesale and Retail Values to effectively price inventory and make more informed vehicle pricing decisions when marketing and selling vehicles online.
"Recent Kelley Blue Book data shows that consumers have more trust in dealers that display Kelley Blue Book Values," said Mike Romano, Kelley Blue Book, senior vice president of dealer sales and strategy. "By providing consumers with the information they need, levels the playing field and allows both the consumer and the dealer to start negotiations on the same page."
With more than 80 percent of car buyers starting their search for their next vehicle on the Internet, dealers can build consumers trust and confidence, a critical component in converting online listing viewers into leads and eventually into sales.
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