Liquid Motors and CARFAX to Deliver Internet Best Practice Summits to Rev Up Dealer Sales Events Feature Experts from Kelley Blue Book's

Dallas, Texas (PR WEB) May 29, 2008

The Internet sales and marketing sources continue to grow, but many dealers are still finding themselves in the dark when it comes to knowing how to navigate these sources and drive incremental business to their dealership. The Internet Marketing Best Practice Summit will take an in-depth look at best practices automobile dealerships can implement, which may dramatically improve their Internet marketing and sales results. Many of the best practices that will be discussed will help dealers overcome their biggest obstacles that keep them from obtaining their Internet related goals.

”Liquid Motors has been sponsoring these educational summits for the past 2 years and the response from the hundreds of dealers that have attended has been overwhelming" said Mark Burack, Vice President of Business Development for Liquid Motors.

The event will feature industry leaders speaking on the following topics:

  • 5 mistakes most dealerships make
  • How to effectively price vehicles on the Internet
  • Generate more leads without increasing your marketing budget
  • Learn how to improve your turn with simple Best Practices
  • See how dealers are targeting the 80% of car shoppers that are using the Internet before buying

"Cars sell faster and for more money with CARFAX Vehicle History Reports," said Larry Gamache, communications director at CARFAX. "This is a great forum to educate our dealer customers about a number of proven strategies that will help maximize their profitability."

Kelley Blue Book's understands the habits and processes of more than 13 million unique car shoppers, which visit their Web site each month. Expert trainer, rob Lange from will tell you who they are, what they want, how they shop and why they buy. Lange we'll walk dealers through how to manage the conversation, set more dealership appointments and overcome customer concerns to maximize online sales.

"As a leading provider of Internet-based marketing solutions for dealers nationwide, we will provide dealers what they need in this economy to better understand today's vehicle shopper," said Mike Romano, senior vice president of dealer sales and strategy for Kelley Blue Book. "We are committed to providing class-leading services that help dealers sell more cars online, faster."

The schedule for the educational summits includes Minneapolis, MN on June 3, Chicago, IL on June 4, White Plains, NY on July 16 and Patterson, NJ on July 17. Other cities include Seattle, Portland, San Francisco, Sacramento, San Diego and Los Angeles are scheduled for the late summer and fall in 2008. For more information click on the links:

With the Internet constantly evolving into different shapes, sizes and venues, the dealerships have to be knowledgeable, ready and willing to change what they have been doing and establish themselves in this ever changing environment. Liquid Motors, CARFAX and KBB bring the "Best Practices" out there in the market place right to the summit attendees. Whether your on the east coast, west coast or somewhere in between, these educational Internet Sales and Marketing Best Practice strategies can be used by any dealership to help with Internet vehicle marketing and increase sales to turn higher profits.

About Liquid Motors (
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
About CARFAX (
Millions of used car buyers and sellers each year rely on CARFAX, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, CARFAX instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free CARFAX Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by CARFAX-subscribing dealers. For more information, ask your dealer or visit

About Kelley Blue Book (
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site,, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. is rated the No. 1 automotive information site by Nielsen//NetRatings and the most visited auto site by J.D. Power and Associates nine years in a row. No other medium reaches more in-market vehicle shoppers than; nearly one in every three American car buyers performs their research on
Jill Givens, Director of Marketing

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