Robust Tools for Finding Pre-Market Value.
Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, announced today the launch of their SocialFuel facebook Marketing Applications which allow auto dealers to promote their products and services to the large social media audience on facebook. SocialFuel Inventory, SocialFuel FanBuilder, SocialFuel Coupons and SocialFuel New Car Research comprise the Liquid Motors SocialFuel facebook Marketing package.
SocialFuel Inventory allows dealerships to display inventory, photos and videos on their facebook page to engage viewers. Auto dealers using the Liquid Motors platform can make changes to vehicles in the AccuData Inventory Manager and their facebook page will update immediately reflecting the changes. The inventory page will also contain contact forms to improve lead conversion on the social site. SocialFuel FanBuilder allows dealerships to conduct a monthly drawing for a free oil change a month to one of their fans. Contests for fans have proven to get facebook users to "like" business pages and to keep them as engaged fans.
The SocialFuel Coupons application displays service and parts coupons on the dealership's facebook page to encourage service customers to remain a fan and engage with the dealer's facebook page. Surveys have shown that facebook users want specials from the businesses they are fans of. Consumers are also interested in new vehicles and SocialFuel New Car Research application allows new car franchise dealers to showcase new models. This application displays compelling photos of each new model with drill-down capabilities for features, options, pricing and model packages available.
"We recognize that our dealers need the ability to promote their inventory, products and services on social sites such as facebook," says Michael Daseke, President and CEO of Liquid Motors. "We are excited to offer four facebook applications that will make it much easier for our dealers to engage their customers with compelling content on facebook."
Liquid Motors is offering two facebook packages for its customers, the standard package which includes four applications with a facebook color scheme and the custom package which includes the four applications branded to their dealerships image with customized content. As social networking site usage grows exponentially, popular sites such as facebook emerge as compelling, effective ways of staying engaged with existing customers and reaching new ones. With over 500 million users on facebook spending an average of 25 minutes a day on the site, now is the time for auto dealers to enter the social media arena.
Jill Givens, Director of Marketing
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