Robust Tools for Finding Pre-Market Value.
Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, announced today the launch of their QR Codes product for auto dealers to place on their window stickers and buyers guides. Buyers want more information to make an informed purchase decision and QR Codes on the window sticker or buyer guide provide them the ability to easily get further information.
"Whether the dealership is closed or a consumer is alone on the lot during business hours, customers can access more information about a vehicle they are interested in with a simple scan," said Michael Daseke, Liquid Motors President and CEO. "QR codes are the "silent salesperson". People shop for cars when it is convenient for them. That does not always coincide with dealership hours. QR codes make it as easy as possible for buyers to get information they need quickly."
QR codes work with any smart phone QR reader app. A recent comScore study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device.
The Liquid Motors QR code product is flexible in that it can direct a customer to any webpage the dealership chooses, the home page, a search results page, a vehicle details page, a CARFAX report or any other webpage. The shopper benefits by having access to additional vehicle information, photos, video, features and options at their fingertips when it is convenient for them. With a well designed mobile website, the consumer could quickly share with the vehicle with others to get opinions on their intended purchase. QR Codes help build confidence with consumers by demonstrating the dealer is open to them researching on their own.
Jill Givens, Director of Marketing
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