Car shoppers are increasingly using mobile devices such as smartphones and tablets in addition to PCs and laptops for their car shopping. Many experts predict that by 2018, more than half of all car shoppers will use more than one device in the car buying process.
Responsive web design aims at crafting web sites that provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning and scrolling across a wide range of devices, from desktop computer monitors to mobile phones.
A responsive website design allows your dealership to provide the same content to the consumers regardless of the device they are using to access your site; resulting in a better user experience. But there are many additional benefits to a responsive website design:
- Increase conversion rates
- Consolidate your analytics and reporting
- Increase your visibility in search engines
- Lower bounce rates
- Consistent dealership branding
Liquid Motors has upgraded the OptiSite Dealer Website architecture to support responsive website design. Here is a link to one our dealer’s OptiSite Responsive Websites: