Liquid Motors Releases AccuData Appraisal System to Benefit its Dealers at Time of Trade
Dallas, TX October 4, 2011 - Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, announced today the launch of their AccuData Appraisal System which assists their dealers by providing valuable data at the time of trade, positioning the dealer for a quick and profitable sale of the trade-in.
"We are pleased to offer an Appraisal tool for our dealers that will allow them access to real time market data and book values when calculating what to offer for a trade." said Mark Burack, Executive Vice President of Sales of Liquid Motors. "Our goal is to enable dealers to have a competitive edge when comparing identically equipped vehicles on the market to ensure dealers capture more trades without over paying for them."
The Liquid Motors AccuData Appraisal System allows dealership personnel to enter the data on a vehicle trade, photo the vehicle, estimate required reconditioning costs, access market and book data and enter an appraisal value to offer the customer. If the dealer successfully trades for the vehicle, the vehicle information is immediately uploaded into the Liquid Motors AccuData Inventory Management System so the vehicle can be marketed immediately to wholesale and retail marketplaces. The system includes reporting on overall dealership appraisal performance, individual appraiser performance and individual salesperson performance to allow dealership management to monitor the trade-in results.
With the market being very tight on used vehicles, improving trade-in performance is critical to stocking used inventory. The Appraisal System benefits the auto dealer in making an informed, knowledgeable decision for the value to offer for a customer trade and by providing management with the tools to track their appraisal performance and improve their results.
About Liquid Motors (www.liquidmotors.com)
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
Jill Givens, Director of Marketing
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