Liquid Motors Strengthens Partnership with CARFAX to Display Additional History Details to Dealers

Dallas, TX November 16, 2010

Liquid Motors and CARFAX have expanded their partnership to make more VIN-specific vehicle history information available to dealers through the Liquid Motors Internet Marketing Platform. When dealers purchase a CARFAX Vehicle History Report, valuable information such as reported frame damage, potential odometer rollbacks and title status is displayed within Liquid Motors' dealer facing application. Dealers can better evaluate vehicles for acquisition and pricing, as well as quickly and easily identify vehicles with reported issues in their inventory.

"With the additional information, dealers have the pertinent vehicle history information at their fingertips to make better pricing and marketing decisions," said Mark Burack, Executive Vice President of Business Development of Liquid Motors.

With the CARFAX summary information integrated into the dealer inventory management and pricing analysis applications, dealers also have instant access to accident history, reported service information and open manufacturer recalls.

"From an online sales perspective, open recall information on my inventory is damaging. Having this information not only keeps the service drive busy but it increases the level of integrity with my customers" said Don Bannister, Internet Director with Hoyte Dodge.

About Liquid Motors (
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
About CARFAX (
Millions of used car buyers and sellers each year rely on CARFAX, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports provide valuable information that help used car buyers and sellers make better decisions. For more information or to become a CARFAX-subscribing dealer, call 800-444-0145 or visit

Jill Givens, Director of Marketing

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