Robust Tools for Finding Pre-Market Value.
Liquid Motors and CARFAX have expanded their partnership to make more VIN-specific vehicle history information available to dealers through the Liquid Motors Internet Marketing Platform. When dealers purchase a CARFAX Vehicle History Report, valuable information such as reported frame damage, potential odometer rollbacks and title status is displayed within Liquid Motors' dealer facing application. Dealers can better evaluate vehicles for acquisition and pricing, as well as quickly and easily identify vehicles with reported issues in their inventory.
"With the additional information, dealers have the pertinent vehicle history information at their fingertips to make better pricing and marketing decisions," said Mark Burack, Executive Vice President of Business Development of Liquid Motors.
With the CARFAX summary information integrated into the dealer inventory management and pricing analysis applications, dealers also have instant access to accident history, reported service information and open manufacturer recalls.
"From an online sales perspective, open recall information on my inventory is damaging. Having this information not only keeps the service drive busy but it increases the level of integrity with my customers" said Don Bannister, Internet Director with Hoyte Dodge.
Jill Givens, Director of Marketing
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