Liquid Motors Provides Dealers Access to the Leading Online Wholesale Auto Auction Site OPENLANE.com
Dallas, Texas February 11, 2010 - Liquid Motors, a comprehensive Internet marketing solution provider for automobile dealers, and OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, announced today an integration solution allowing Liquid Motors Internet Marketing Platform customers to offer their vehicles for sale on OPENLANE's open auction site, www.openlane.com.
"Liquid Motors is excited to have OPENLANE added to our comprehensive remarketing solution," said Mark Burack, VP Business Development of Liquid Motors. "OPENLANE provides our customers
online exposure of their wholesale inventory to dealers across the country in a more cost effective way."
With more than 25,000 registered dealers across North America, OPENLANE's open auction site provides Liquid Motors dealers the most efficient channel for wholesale inventory disposal. Because OPENLANE operates without the extra physical auction costs and vehicle transportation costs, Liquid Motors dealers can market their wholesale vehicle online with reduced marketing costs and improved efficiency.
"The connection with Liquid Motors will allow dealers to quickly and easily expose their units to thousands of our buying dealers - all without having to move the unit. This approach effectively allows the dealer to wholesale and retail the unit simultaneously, minimizing the time to sale" noted Zach Hallowell, Business Line Director for OPENLANE"
The integration between Liquid Motors and OPENLANE allows dealers to specify wholesale vehicle information such as damage information and tire information. The more complete the vehicle information provided on the online wholesale auction, the higher the confidence of the prospective dealer buyer and the increased chance at success in marketing wholesale vehicles through the very efficient online marketplace.
About Liquid Motors (www.liquidmotors.com)
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
About OPENLANE, Inc.
OPENLANE, Inc. is the leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles. The company offers proven, end-to-end auto remarketing solutions to auto manufacturers, captive finance companies, lease and daily rental companies, financial institutions and wholesale auto auctions throughout the United States and Canada. Since 1999, OPENLANE's products and services have enabled customers to reduce cycle times, costs, and achieve greater profitability. For more information, please visit: www.openlane.com
Ed Chuang, Direction of Marketing
Jill Givens, Director of Marketing
# # #