LIQUID MOTORS PARTNERS WITH CARFAX TO ENHANCE ONLINE LISTINGS - Free CARFAX Reports Now Available for Vehicles Listed on eBay Motors, Dealer Sites

Dallas, Texas (November 27, 2007)

Liquid Motors Inc. and CARFAX today announced a new partnership to improve the way dealers market their inventory to online consumers. Liquid Motors now automatically links Carfax Vehicle History Reports run by its dealer customers to inventory listed on eBay Motors,, Liquid Motors-managed dealer sites and many other online automobile marketing sites. Used car shoppers have instant access to vehicle history information from Carfax to help them make faster and more informed buying decisions.

"Liquid Motors is continually looking to improve the effectiveness of vehicle marketing for their dealers," said Michael Daseke, President of Liquid Motors Inc. "Building trust and confidence with prospective consumers is critical to an automobile dealer"s success on the internet and the integration of CARFAX Vehicle History Reports on vehicle listings is key to accomplishing this."

To speed the process, CARFAX Reports can be ordered directly through Liquid Motors’ inventory management solution for any new or existing inventory.  Dealers can easily see which vehicles have not been checked through CARFAX and order reports accordingly, with a single click of the mouse.

“Used car shoppers today demand more information than ever before,” said Larry Gamache, communications director at Carfax.  “CARFAX and Liquid Motors’ mutual dealer customers now can attract more prospective online buyers by providing direct access to the CARFAX Vehicle History Report from the vehicle listing.  Even better, buyers can quickly identify those highly sought-after CARFAX 1-Owner cars, which command a premium price on the retail market.”

About Liquid Motors (
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
Millions of consumers rely on the most trusted provider of vehicle history information, CARFAX, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, CARFAX instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports™ provide information that can impact a consumer's decision about a used car or truck. CARFAX is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit
Jill Givens, Director of Marketing

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