Taking Dealerships on an eBay Test Drive

Liquid Motors demonstrates how to enhance automobile dealerships with eBay at eBay Best Practice Summits
DALLAS – Oct. 10, 2006

eBay is already the place to go for everything from collectibles to antiques, but the eBay Best Practice Summit, which occurred in Dallas, Texas, on Sept. 19, and is scheduled in three additional Texas cities, is out to change that perception. At the event, Mark Burack of Liquid Motors will demonstrate to automobile dealers how to achieve higher online sales rates, better margins and superior profitability using eBay.

“Many dealers, even the larger ones, don’t realize that eBay is a legitimate marketplace for vehicles,” said Michael Daseke, president and CEO for Liquid Motors. “The eBay Best Practice Summit really lets us introduce this concept to the dealers, and the feedback has been tremendously positive. People want to learn how to use eBay to enhance their dealerships; that’s why we’ve had to schedule another Dallas presentation in addition to the Houston, San Antonio and Austin events.”

The presentation covers the major ways that dealers can make eBay work for them. Burack, an eBay Education Specialist and eBay Power Seller, will discuss eBay as a marketplace, how to select the right vehicles to sell online, how to set effective prices, the importance of compelling listings, the effects of efficient listing management and how to sell to the unique eBay users.

Due to the overwhelming positive response to the Dallas event, sponsored by Dependable Auto Shippers (DAS), eBay Motors and ADESA Auto Auctions, Burack has been scheduled to speak at four additional summits, including another Dallas seminar. Burack will appear on Oct. 18 at the Wyndham Greenspoint Hotel in Houston; on Oct. 25 at the Crowne Plaza San Antonio Airport Hotel; on Oct. 26 at the Doubletree Hotel in Austin; and November in Dallas.

The eBay Best Practice Summit includes a Platinum Showcase where dealers will be introduced to tools, software, resources and a live eBay enhancement demonstration.

About Liquid Motors
Liquid Motors Inc. provides a comprehensive eBay solution for new car franchise dealers, delivering the required expertise in online vehicle sales to make dealerships successful on eBay today. Liquid Motors Inc. has more than six years of eBay Motors experience and is a member of the eBay developer program with their systems certified by eBay.

Liquid Motors improves dealerships’ results by bringing their inventory to the global marketplace, increasing selling hours to 24 hours a day, seven days a week. This reduces wholesale losses and allows dealers to offer more for their trades, thereby selling more new and used vehicles.

About Liquid Motors (www.liquidmotors.com)
Liquid Motors Inc., a Dallas, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.
Jill Givens, Director of Marketing

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