Liquid Motors Inc., a Richardson, Texas based corporation, offers automobile dealers a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create competitive advantage for automobile dealerships by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer web sites through the implementation of strategic pricing analysis, search optimization and marketing, and compelling multimedia.

The Internet is changing the landscape of the used vehicle automotive business. Buyers are becoming more educated about vehicles, expanding their buying area searching for the exact used vehicle they want and actually committing to purchase the vehicle over the Internet. A recent J.D. Powers and Associates study found that in the past five years, the percentage of buyers finding their used vehicle through a traditional newspaper or magazine classifieds ad has been cut in half (from 14% in 2002 to 7% in 2006). During the same period, buyers who found their vehicle through an online classified has doubled (from 8% in 2002 to 16% in 2006).

There are a wide variety of avenues available to automobile dealers to market their dealership and their vehicles on the Internet. These avenues can be distinguished by no-cost avenues and paid avenues.

No Cost Avenues

The fastest growing marketplaces are the no-cost classifieds sites such as Craigslist, USAVehicleFinder, and MySpace. There are many smaller regional no-cost sites as well. With tools that minimize the listing effort yet create attractive listings, these can be very effective.

Many web sites, such as Google and CARFAX, provide opportunities for Direct Link Marketing. On these sites, dealers can submit links to their vehicle listing pages providing another mechanism to increase traffic to their listings and ultimately generating additional leads.

Additionally, search engines can be used to generate leads. Most consumers start their vehicle search on one of the 4 major search engines, Google.com, Yahoo.com, MSN.com, or ASK.com. These search engines use “Natural Search” to deliver results to search requests. Search Engine Optimization (SEO) of the dealer’s web sites and vehicle listing pages on various sites will help provide top placement in natural search results which can result in more leads.

Paid Avenues

The dealer’s web site is their virtual dealership. Dealerships spend millions to provide impressive facilities. However, a car buyer’s first impression of the dealership will most likely be created on the Internet. It should be just as impressive as the brick and mortar facility.

One of the largest untapped paid listing sites is eBay Motors. With more than 220 million registered users, eBay Motors facilitated over 500,000 used vehicle transactions in 2006, selling more vehicles by 9 AM each morning than most new car franchise dealers sell in a year.

There are paid classified sites, such as AutoTrader.com, Cars.com and Vehix.com, which spend millions of dollars each year to attract visitors to their web site. With the use of Pricing Analysis to gain better placement, these source can generate more cost effective leads.

Search Engine Marketing (SEM) promotes web sites by increasing their visibility in the Search Engine results pages and on various web sites by paying for placement. The cost is usually on a per-click basis. These advertisements can be by purchased time frame and demographic. With the proper campaign management, Search Engine Marketing will drive cost effective leads.

A diversified approach across these various avenues with the proper tools to maximize and track results will position automobile dealers for success.

At Liquid Motors, we know the road to better online vehicle sales. Our experts have decades of experience in the automobile market, Internet marketing as well as more than seven years of eBay Motors experience. Liquid Motors was the first to develop and deliver dealers a Pricing Analysis system to maximize vehicle marketing effectiveness and we continue to develop and offer innovative solutions to the automobile industry. We’re happy to share our expertise to help both large and small dealerships grow. Replacing guesswork with decisions based on experience, we partner with each store to capitalize on every available opportunity.

With thousands of automobile sales online, Liquid Motors Inc. can take the guesswork out of your Internet equation with our Pricing Analysis System. With a variety of services, your dealership can choose the online solution that best meets your needs. Whether you’re looking for a basic marketing approach to get your dealership started on the Internet or a comprehensive solution across all avenues, Liquid Motors has a solution to make your dealership successful.

When you’re ready to expand your Internet marketing success, our sincere professional staff is here to assist you in any way. Please take a minute to call for a brief, no-cost evaluation and consultation.