More than 80% of car buyers are starting their search for a vehicle on the Internet, researching what car to buy and pricing for those cars. How you price your vehicles on the Internet is critical to the number of people that will find your vehicle and the number of people will ultimately contact your dealership regarding that vehicle. Vehicle pricing affects rank in search results on most major classified sites and will affect a potential buyer’s propensity to call you after comparing your prices to your competitors.

Most major classifieds price highest from lowest as the default search result. Having vehicles on the first few pages in these search results will generate additional leads. Many consumers will change the sort order from lowest to highest price. Having vehicles in the first few pages in these search results will generate additional leads.