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	Liquid Motors – Mark Burack, Executive Vice President Business Development Maximizing Online Inventory: “7 Steps to Success” Supercharge inventory for Search Engine Optimization Stand apart from your competition with a “How To” guide for higher quality online merchandising Building each vehicles value proposition based on perception, pricing and marketing tactics “What, Why and How” New Cars – Used Cars – Wholesale – Retail; What’s the difference” Removing roadblocks we place in our own way! Online success is only as hard as you make it!
	eBay Motors –Derek Ramga, Senior Manager Dealer Training The 12 Steps to Success on eBay Motors: eBay Motors is a great sales channel for dealers looking to grow their current online business.This class will go through the basic steps a dealership needs to learn in order to maximize their results on eBay Motors. Here is what we will look at: Creating effective and actionable listings Selling everyday vehicles on eBay Motors eBay Motors specific phone and email skills How to use eBay Motors as a lead provider
	CARFAX – Chad Goodson, Process Improvement Specialist Build Confidence Online and On-the-Go: *Align your Processes to Reflect your Customers’ Shopping Behavior* Use vehicle history to help buy and sell vehicles smarter! The Internet and mobile devices have become a car buyer’s most effective tools during the shopping and buying process. Take advantage of more information at your fingertips whether you are at the auction, on the Internet, or on the lot. Arm yourself with the most up-to-date information when making those crucial buying decisions at the auction or on appraisal. Make your used car inventory stand out in a crowded marketplace with vehicle history. Information delivered to your customer on-the-go can be the difference between making a sale or not. Vehicle history delivered through mobile devices can be one of your most important tools to acquire, advertise and sell your vehicles smarter and more profitably. Join Us and Learn How To: Buy the Right Cars at the Right Price Optimize your Online Presence and Drive more Customers to your Lot Build Confidence in the Consumer on your Lot and Sell More Cars
	OPENLANE – Greg Lubrani, Business Line Director, Open Auction at OPENLANE Helping Dealers Bridge the Gap between Retail and Wholesale Sales. How to Maximize the Internet for Increased Profits and Efficiency While Minimizing Risk In this highly competitive industry, automotive dealers are constantly in need of more efficient and profitable means of selling cars. Taking advantage of every sales opportunity and sales channel available is the first step in offloading vehicles more quickly and facilitating higher turnover rates. The best way for dealers to do this is to use both retail and wholesale channels in complement with each other to appeal to various audiences at the same time. By using retail and wholesale channels simultaneously, aged inventory has a better chance of selling and increasing a dealer’s bottom line. In addition, working both channels in parallel maximizes the revenue opportunities for retail while dealers can still hedge their bets with wholesale. This presentation will provide dealers with the tactics they need to utilize both channels simultaneously and revamp their current operations to compete in today’s market. Dealers will walk away with a better understanding of the benefits of online auctions and how utilizing a dual sales channel strategy can increase operational efficiency and revenues. What action items will attendees take back to the dealerships? How to apply retail discipline to the wholesale process Learn how to bridge the gap between wholesale and retail, and maximize gross profit potential and lower costs How to post inventory to wholesale sites using existing retail ad data Best practices for wholesaling online